All plans include the desktop app on Windows and Mac, license keys for up to two devices, no contracts, and 24-hour onboarding.
Never miss a lead
+ $497 one-time setup
Two-minute signup. No charge until you finish.
Full AI front desk
+ $997 one-time setup
Two-minute signup. No charge until you finish.
Complete AI operating system
+ $1,997 one-time setup
Two-minute signup. No charge until you finish.
Start with Starter if you mainly need after-hours recovery. Choose Pro when you want Alta to run the desk day-to-day. Go Premium when voice and outbound growth matter as much as inbound.
| What you need | Starter | Pro | Premium |
|---|---|---|---|
| Missed-call text-back + booking | Included | Included | Included |
| Remembers every customer | — | Yes | Yes |
| Competitor + reactivation intel | — | Yes | Yes |
| AI answers live phone calls | — | — | Yes |
| Voice clone (sounds like you) | — | — | Yes |
| Outbound AI prospecting | — | — | Yes |
| Best if you… | Miss calls after hours; jobs under ~$400 | Want a full AI front desk; 10+ misses/week | Want voice + growth engine |
Free desktop app · License covers up to 2 devices · No contracts · Cancel anytime · 24-hour onboarding
Drag the sliders to see your real recovery potential — and which plan pays itself back fastest.
Monthly revenue at risk
$16k
from unanswered calls
Estimated monthly recovery
$9,665
62% win-back rate
Recommended plan
Pro
$697/mo · pays back in 1 month
Estimates based on a 62% average win-back rate across Alta customers. Individual results vary by trade and market.
Yes. The app itself is a free download. Your plan is a monthly subscription that keeps the AI running for your business — cancel anytime.