Alta Pricing — Starter, Pro, Premium

Simple pricing

Pick the plan that fits your business.

All plans include a 14-day free trial (card required), the Windows desktop app, license keys for up to two devices, no contracts, and $0 self-serve setup. Optional Done-for-you setup is extra. Mac (coming soon).

Charges will appear on your statement as Apex Aspire LLC (or APEX ASPIRE).

Starter

Never miss a lead

$249/mo

$0 self-serve setup · 14-day free trial

Optional Done-for-you setup $497 — we configure services, hours, FAQ answers and calendar and test it with you

Start with Starter

Two-minute signup. 14-day trial — card required.

Missed-call text-back (you turn it on in Settings → Texting)
Multilingual voice (auto-detect, including Spanish)
After-hours and overflow answering
Call recordings and transcripts
Quote follow-up emails
Optional booking deposits (your Stripe)
Emergency warm-transfer to on-call
Transfer to a person on request
Automatic spam and robocall screening
Bring your own business number
Zapier and outbound webhooks
24/7 AI SMS qualification (you turn it on in Settings → Texting)
Appointment booking + confirmation emails
Website chat widget
2 dashboard logins (extra seats $19/mo each)
Weekly revenue impact report
Weekly self-learning suggestions (you approve)

Pro

Full AI front desk

$497/mo

$0 self-serve setup · 14-day free trial

Optional Done-for-you setup $997 — we configure services, hours, FAQ answers and calendar and test it with you

Choose Pro

Two-minute signup. 14-day trial — card required.

Everything in Starter
Profession Deep Dive interview (self-paced, about 60–90 minutes)
Ethical sales psychology for voice, chat, and SMS
Customer memory on live calls, SMS, chat, and the CRM
Competitor monitoring + weekly brief
Proactive customer reactivation (you preview and approve each batch)
No-show prediction + prevention
Customer lifetime value scoring
Preliminary quote in conversation
Two blog posts per month for your website
Google Business Profile management
Weekly Google Business Profile posts
5 dashboard logins (extra seats $19/mo each)
Seasonal campaign automation

Premium

Complete AI operating system

$797/mo

$0 self-serve setup · 14-day free trial

Optional Done-for-you setup $1,497 — we configure services, hours, FAQ answers and calendar and test it with you

Go Premium

Two-minute signup. 14-day trial — card required.

Everything in Pro
10 dashboard logins (extra seats $19/mo each)
Outbound AI prospecting (consented contacts only — no cold texts)
Daily ops digest + shop knowledge training
Voice clone add-on $19/mo — live inbound voice (coming soon)

Which plan is best for you?

Start with Starter if you mainly need after-hours recovery. Choose Pro when you want memory (including live calls), LTV scoring, Google Business Profile, preliminary quotes, and no-show prevention. Go Premium for the daily ops digest. Outbound prospecting and live inbound voice clone are coming soon. Voice clone is a $19/mo add-on on any plan.

What you need	Starter	Pro	Premium
Dashboard logins included	2	5	10
Core AI features (every plan)	Included	Included	Included
Missed-call text-back + booking	Included; you turn text-back on	Included; you turn text-back on	Included; you turn text-back on
Website chat	Included	Included	Included
Transfer to a person	Included	Included	Included
Spam and robocall screening	Included	Included	Included
Zapier and outbound webhooks	Included	Included	Included
Owner summary email	Included	Included	Included
Google Business Profile	—	Yes	Yes
Remembers every customer	—	Live calls, SMS, chat, and CRM	Live calls, SMS, chat, and CRM
Competitor + reactivation intel	—	Weekly competitor brief; reactivation coming soon	Weekly competitor brief; reactivation coming soon
Live phone answering	Included	Included	Included
Voice clone (sounds like you)	Coming soon — $19/mo add-on	Coming soon — $19/mo add-on	Coming soon — $19/mo add-on
Outbound AI prospecting	—	—	Coming soon
Best if you…	Miss calls after hours; jobs under ~$400	Want a full AI front desk; 10+ misses/week	Want outbound prospecting + ops digest

Most shops start on Pro Still unsure? Read the FAQ

Add-ons

Software extras with a live Stripe price unlock when payment confirms. Unprovisioned extras and SMS follow-ups list as Coming soon. Extra seats are $19/mo per extra login once that price is live.

Cloned Voice Upgrade
$19/mo
Record a clone of your voice in the app. Using it on live inbound calls is coming soon.
Review request emails
$29/mo
After a completed job, email the customer a Google review link.
Coming soon
Extra shop location
$39/mo
Add a second shop, yard, or storefront on this account.
Coming soon
Extra staff seat
$19/mo
One extra dashboard login ($19/mo). Starter includes 2, Pro 5, Premium 10.
Coming soon
Knowledge pack
$29/mo
Alta trains on your listing, services, hours, and FAQ automatically.
Coming soon
SMS follow-ups
$19/mo
Automated SMS follow-ups, reminders, and review/referral texts. You turn each feature on in Settings → Texting.
Coming soon

Free desktop app · 14-day trial (card required) · $0 self-serve setup · No refunds. Cancel anytime; you keep access through the end of your paid period.

ROI calculator

How much is sitting on the table every month?

Drag the sliders to see monthly revenue sitting on unanswered calls — and which published plan matches that volume.

About your business

Missed calls per week8 calls

Average job value$450

Monthly revenue at risk

$16k

missed calls × average job × 4.33 weeks

Recommended plan

Pro

$497/mo published price

Start with Pro

The at-risk figure is your missed calls × average job × 4.33 weeks — not a measured Alta result. Plan prices are published.

Common questions

Things owners ask before signing up.

Yes. The app itself is a free download. Your plan is a monthly subscription that keeps the AI running for your business. No refunds. Cancel anytime; you keep access through the end of your paid period.