Live phone answering
Alta picks up missed and after-hours calls. Missed-call text-back is included — you turn it on in Settings → Texting.
AI front desk for local businesses
Your business runs 24/7.Your front desk should too.
Alta catches missed calls, books appointments, and sends quote follow-up emails. Missed-call text-back is included — you turn it on in Settings → Texting. Built for service businesses of every kind.
Download for WindowsMac (coming soon)
No credit card required to download. License key activates after signup.
example · this week
Inbox
Missed calls, texts, and bookings land here after Alta handles them. This shot does not invent recovered-revenue dollars.
Sarah Williams
Drain cleaning · Tue 2pm
Mark Thompson
HVAC inspection · Wed 9am
Lisa Chen
Replied — checking schedule
Built for local service businesses
The problem
Every missed call is money walking out your door.
What a missed call costs
The customer who hits voicemail does not wait. They call the next shop on the list, and that booking never shows up on your calendar.
Plug your own missed-call count and typical booking value into the pricing calculator. We do not invent averages or recovered-revenue numbers for your shop.
What happens right now
- Customer calls — ring, ring, ring0:04
- Goes to voicemail0:16
- Customer waits…0:28
- Customer calls your competitor0:40
- Competitor answers0:52
- Competitor books the job0:64
Meanwhile, you're with a customer. Doing the work.
You can't be in two places at once.
The fix
Meet Alta. Your AI front desk.
Alta watches your phone so you don't have to. Live answering is included on every plan. Missed-call text-back is included — you turn it on in Settings → Texting. Below are five things it does — auto-rotating, or scrub through with the arrows.
Missed-call text-back
Texts back when you miss the call.
You turn it on in Settings → Texting. Live phone answering is included on every plan today.
01 / 05
Mountain View Plumbing
via Alta · responding in <10s
Knows your industry
Not a generic FAQ bot. Alta speaks plumbing, HVAC, dental, legal, IT, and more — using the words your callers use.
Books for you
Directly into your calendar, with a confirmation email. SMS appointment reminders are optional — you turn them on.
Why Alta
Everything your competitors' AI can't do.
Fifteen capabilities. What ships today is labeled as such; anything still in progress says coming soon.
Compounding Intelligence
Each week Alta suggests FAQ, hours, service, and handoff updates from your replies. You accept, edit, or dismiss. Low-risk FAQ wording can auto-apply if you turn that on — never prices, policies, or guarantees.
01Outbound Lead Generation
Finds new prospects automatically. Prospecting texts go only to people who opted in — no cold texting.
02Revenue in Dollars
Shows you exactly what you recovered in money — not call counts.
03Persuasion-Trained AI
Ethical sales psychology on voice, chat, and SMS: discover the need, handle objections honestly, and book politely. Off until the owner turns it on. Never invents prices.
04Profession Deep Knowledge
Knows your industry — home services, health, professional, tech, and more. You edit the facts.
05Customer Reactivation
Finds dormant customers to bring back. You preview the list and approve the batch. Consented contacts only.
06No-Show Prevention
High-risk bookings get an extra confirm-or-reschedule email draft. You approve each send. SMS reminders need Settings → Texting.
07Competitor Monitoring
Weekly brief from sites you add. Ratings when Places is connected. Suggested replies cite the source and fetch date.
08Google Business Profile
Connect Google Business Profile to list and reply to reviews, and post one weekly What's New update per listing (Pro+). You approve first, or turn on auto-publish.
09Instant Quote Estimates
Speaks owner-set prices or ranges in conversation. Never invents a number.
10Voice Cloning
Record a voice sample in the app. Using it on live inbound calls is coming soon. $19/mo add-on.
11Referral Automation
Asks shop customers for referrals after a 5-star review (coming soon).
12Seasonal Campaigns
Industry drafts for past customers with email. You edit and approve before send. SMS stays blocked until carrier approval.
13Customer LTV Scoring
LTV score and VIP tier on the Customers page.
14Anti-Hallucination
When uncertain, it admits it and escalates instead of inventing an answer.
15Simple setup
Forward your number. Connect your calendar.
No engineers. No agency. No 6-week implementation. Download the Windows app, enter your license, forward your business number, and connect Google or Outlook. Alta answers missed calls from there. Mac (coming soon).
- 01
Download & activate
Download the Alta desktop app for Windows. Enter your license key. Forward your business number and connect your calendar. Mac (coming soon).
- 02
Alta handles everything
Set your business hours, services, and pricing. Turn answering on and Alta picks up missed and after-hours calls. Turn on missed-call text-back in Settings → Texting when you are ready.
- 03
Watch revenue recover
Every Monday morning: a report showing exactly how much revenue Alta recovered for your business that week.
Industries
Built for service businesses of every kind.
Start with plumbing and HVAC if that is you. Every industry on this list has its own demo — health, professional, tech, personal care, auto, and a catch-all you describe yourself.
Home services
Plumbing · HVAC · Electrical · Roofing · …
Health
Dental · Medical clinic · Chiropractic · Physical therapy · …
Professional
Legal · Accounting · Insurance · Real estate · …
Tech
IT services / managed IT · Computer repair · Software agency · Telecom
Personal care
Salon · Barber · Spa · Fitness
Auto
Auto repair · Auto detailing
Other
Property management · Water utility / waterworks · Education / tutoring · Restaurant · …
See a demo
Email the walk-through to yourself.
We send one email with a walk-through and a link back to the site. Mobile number and SMS consent are optional — you can submit without them.
Simple pricing
Pick the plan that fits your business.
All plans include a 14-day free trial (card required), the Windows desktop app, license keys for up to two devices, no contracts, and $0 self-serve setup. Optional Done-for-you setup is extra. Mac (coming soon).
Charges will appear on your statement as Apex Aspire LLC (or APEX ASPIRE).
Starter
Never miss a lead
$249/mo
$0 self-serve setup · 14-day free trial
Optional Done-for-you setup $497 — we configure services, hours, FAQ answers and calendar and test it with you
Start with Starter
Two-minute signup. 14-day trial — card required.
- Missed-call text-back (you turn it on in Settings → Texting)
- Multilingual voice (auto-detect, including Spanish)
- After-hours and overflow answering
- Call recordings and transcripts
- Quote follow-up emails
- Optional booking deposits (your Stripe)
- Emergency warm-transfer to on-call
- Transfer to a person on request
- Automatic spam and robocall screening
- Bring your own business number
- Zapier and outbound webhooks
- 24/7 AI SMS qualification (you turn it on in Settings → Texting)
- Appointment booking + confirmation emails
- Website chat widget
- 2 dashboard logins (extra seats $19/mo each)
- Weekly revenue impact report
- Weekly self-learning suggestions (you approve)
Pro
Full AI front desk
$497/mo
$0 self-serve setup · 14-day free trial
Optional Done-for-you setup $997 — we configure services, hours, FAQ answers and calendar and test it with you
Choose Pro
Two-minute signup. 14-day trial — card required.
- Everything in Starter
- Profession Deep Dive interview (self-paced, about 60–90 minutes)
- Ethical sales psychology for voice, chat, and SMS
- Customer memory on live calls, SMS, chat, and the CRM
- Competitor monitoring + weekly brief
- Proactive customer reactivation (you preview and approve each batch)
- No-show prediction + prevention
- Customer lifetime value scoring
- Preliminary quote in conversation
- Two blog posts per month for your website
- Google Business Profile management
- Weekly Google Business Profile posts
- 5 dashboard logins (extra seats $19/mo each)
- Seasonal campaign automation
Premium
Complete AI operating system
$797/mo
$0 self-serve setup · 14-day free trial
Optional Done-for-you setup $1,497 — we configure services, hours, FAQ answers and calendar and test it with you
Go Premium
Two-minute signup. 14-day trial — card required.
- Everything in Pro
- 10 dashboard logins (extra seats $19/mo each)
- Outbound AI prospecting (consented contacts only — no cold texts)
- Daily ops digest + shop knowledge training
- Voice clone add-on $19/mo — live inbound voice (coming soon)
Which plan is best for you?
Start with Starter if you mainly need after-hours recovery. Choose Pro when you want memory (including live calls), LTV scoring, Google Business Profile, preliminary quotes, and no-show prevention. Go Premium for the daily ops digest. Outbound prospecting and live inbound voice clone are coming soon. Voice clone is a $19/mo add-on on any plan.
| What you need | Starter | Pro | Premium |
|---|---|---|---|
| Dashboard logins included | 2 | 5 | 10 |
| Core AI features (every plan) | Included | Included | Included |
| Missed-call text-back + booking | Included; you turn text-back on | Included; you turn text-back on | Included; you turn text-back on |
| Website chat | Included | Included | Included |
| Transfer to a person | Included | Included | Included |
| Spam and robocall screening | Included | Included | Included |
| Zapier and outbound webhooks | Included | Included | Included |
| Owner summary email | Included | Included | Included |
| Google Business Profile | — | Yes | Yes |
| Remembers every customer | — | Live calls, SMS, chat, and CRM | Live calls, SMS, chat, and CRM |
| Competitor + reactivation intel | — | Weekly competitor brief; reactivation coming soon | Weekly competitor brief; reactivation coming soon |
| Live phone answering | Included | Included | Included |
| Voice clone (sounds like you) | Coming soon — $19/mo add-on | Coming soon — $19/mo add-on | Coming soon — $19/mo add-on |
| Outbound AI prospecting | — | — | Coming soon |
| Best if you… | Miss calls after hours; jobs under ~$400 | Want a full AI front desk; 10+ misses/week | Want outbound prospecting + ops digest |
Add-ons
Software extras with a live Stripe price unlock when payment confirms. Unprovisioned extras and SMS follow-ups list as Coming soon. Extra seats are $19/mo per extra login once that price is live.
Cloned Voice Upgrade
$19/mo
Record a clone of your voice in the app. Using it on live inbound calls is coming soon.
Review request emails
$29/mo
After a completed job, email the customer a Google review link.
Coming soon
Extra shop location
$39/mo
Add a second shop, yard, or storefront on this account.
Coming soon
Extra staff seat
$19/mo
One extra dashboard login ($19/mo). Starter includes 2, Pro 5, Premium 10.
Coming soon
Knowledge pack
$29/mo
Alta trains on your listing, services, hours, and FAQ automatically.
Coming soon
SMS follow-ups
$19/mo
Automated SMS follow-ups, reminders, and review/referral texts. You turn each feature on in Settings → Texting.
Coming soon
Free desktop app · 14-day trial (card required) · $0 self-serve setup · No refunds. Cancel anytime; you keep access through the end of your paid period.
Get started today
Start catching every call.
The desktop app is free to download. Your license key activates everything once you pick a plan — sign up takes about two minutes.
Download for WindowsMac (coming soon)
Windows 10/11 · 4.8 MB · Free to download
How activation works
- 01Download and install
Free desktop app for Windows 10/11. 4.8 MB. Mac (coming soon).
- 02Sign up and choose your plan (skip if you already have a key)
Starter, Pro, or Premium. Pay monthly or annually. Your license key is emailed instantly.
- 03Enter your license key in the app
Paste it once on launch. Activates the app — license keys work on up to two devices.
- 04Alta goes live
Forward your number and turn answering on. Alta can pick up missed and after-hours calls from there.
Already got a key? Skip step 02 above — download the app, paste your key, and you’re in.
Need to manage your subscription or find your key? Sign in to your account →
Common questions
Things owners ask before signing up.
Yes. The app itself is a free download. Your plan is a monthly subscription that keeps the AI running for your business. No refunds. Cancel anytime; you keep access through the end of your paid period.